Aggie_Journalist said:
Marvel's recipe for success is fun movies driven by entertaining characters.
They've struggled a bit on both ingredients since the original Avengers team largely retired with End Game. More shows and characters have whiffed than hit. They can still get the magic back, they just need to deliver on that core of fun movies and entertaining characters again.
Honestly, I don't know that they can which is why I haven't been that critical of where Disney has taken Marvel since End Game.
What they pulled together for the 20+ film MCU from Iron Man to End Game is, if we're being honest, simply amazing. Like I have said so many times before, if it sells well to tweenage to college age boys, you're winning. If you get the Gen X dad crowd in on it too, you're killing it. And if the wives/girlfriends start showing up (if for no other reason than it's the cool thing to do) you're knocking it out of the park.
I don't know how they can replicate that.