Anything that denies or minimizes the impacts or existence of systemic racism, or attempts to empower individuals, or supports personal accountability, or tries to say the American Dream is still alive, is gonna land with a thud on anyone left of center.
It's a downright countercultural and punk rock message in these cursed times. I wish this man and this message luck, but I don't think people who don't already believe these things to be true already are trying to hear this.